Genesis GV90 Real-World Test: 24.6-Inch Pop-Up OLED Cinema Cockpit

The Genesis GV90 is more than just another ultra-luxury full-size electric SUV — it's a drivable private cinema. Three weeks after its global debut at San Francisco's Yerba Buena Center for the Arts on August 19, we were invited for the first static experience. What we saw on-site was far more impressive than any image: the B-pillar-less Neolun Arch Gate suicide doors and the rotatable rear seats were already eye-catching — but what truly took our breath away was the 24.6-inch OLED pop-up display rising smoothly from the center of the instrument panel.

Design: Redefining Flagship Spatial Philosophy

The GV90 is the first model from the Hyundai Automotive Group to feature a retractable display system — and Genesis' first vehicle equipped with the all-new Pleos Connect infotainment system. This system isn't a simple port of the version used in models like the IONIQ 3; rather, it's a deeply customized 'display scalability' solution built exclusively for the GV90. When the vehicle is stationary, the screen extends at the touch of a button to 24.6 inches; while driving, it automatically retracts to 23.6 inches — striking a balance between safety and immersion.

The Neolun variant features the signature B-pillar-less suicide-door design, paired with second-row captain's chairs that rotate up to 15 degrees — creating an unprecedented sense of cabin openness and ceremony. Though configured as a 7-seater, the third row sacrifices no legroom: its wheelbase measures 3,245 mm and overall length reaches 5,285 mm, with width and height surpassing both the IONIQ 9 and EV9.

Intelligence: Pleos Connect + Gleo AI, Smartphone-Like Interaction Logic

Developed by Hyundai Automotive's UX team, the Pleos Connect system aims to make in-car interaction "as intuitive as using a smartphone." Dedicated function bars flank the main display: the driver-side bar focuses on navigation, vehicle controls, and climate; the passenger-side bar consolidates media and app access. Physical buttons remain below the screen for high-frequency operations — including climate and volume — ensuring efficiency and reliable blind operation.

The system integrates the Gleo AI voice assistant, supporting natural-language commands such as "Find a restaurant nearby" or "Play today's sports news." Additionally, a standard 25-inch enhanced HUD projects critical information — including speed and turn-by-turn navigation — precisely onto the windshield, with zero visual offset.

Audio-Visual: 24.6-Inch Cinema-Grade Display + 25-Speaker Dolby Atmos Sound

When the GV90 is parked and the screen deploys, the system instantly switches to Media Home mode — enabling streaming apps including Netflix, YouTube, and Tidal. Paired with the 25-speaker Bang & Olufsen Premier 3D audio system and Dolby Atmos technology, the soundstage depth and realism approach professional home-theater standards. Genesis officially states this combination is designed to deliver a "highly immersive movie-theater experience" — not merely an extension of conventional in-car entertainment.

Powertrain & Range: 123.5 kWh Battery, CLTC Range Estimated at 500 km

The GV90 is powered by Hyundai Automotive Group's largest battery pack to date — a 123.5 kWh unit supporting its full 7-seat configuration. Genesis states its CLTC-rated all-electric range is expected to be approximately 500 km (~310 miles). Official figures for motor output, torque, and drivetrain details — including whether single- or dual-motor variants will be offered — have not yet been released.

Pricing & Launch: Final Price and Delivery Timeline Still Undisclosed

The Genesis GV90 has completed its global debut, but official pricing, trim-level configurations, and initial delivery timing remain unannounced. Two body styles are planned: the GV90 Neolun — emphasizing luxury with the Neolun Arch Gate suicide doors — and the standard GV90 with conventional side-hinged doors. No official confirmation has been issued regarding China-market introduction, right-hand-drive versions, or localized production overseas.

Conclusion: A Manifesto for the 'Mobile Third Space'

The GV90 isn't about stacking specs — it's a redefinition of luxury in the electric era. It elevates the cabin from "interior of a transport vehicle" to "mobile lifestyle environment": a highly efficient smart terminal during commutes, transforming instantly into a private theater when parked. While key details — including range validation, performance metrics, and final pricing — remain pending, the mere presence of that rising 24.6-inch OLED screen and the enveloping Dolby soundfield sends a clear message from Genesis: the future of flagship vehicles won't be won on horsepower or wheelbase alone — but on the boundless imagination of spatial experience.