Genesis is an international luxury automobile brand with a global market layout, aiming to deliver dynamic and elegant vehicles to consumers. Launched in November 2015 and headquartered in South Korea, Genesis was initially sold in overseas markets including the United States, Canada, Australia, Russia, the Middle East, and Europe. It is one of the highest-rated brands in the automotive industry, with its models repeatedly recognized by authoritative institutions such as North American Car of the Year and Consumer Reports. In April 2021, Genesis officially entered the Chinese market, building a multi‑channel, all‑round experience based on a new business model that relies on direct sales supported by trusted partners and online channels.
