TANK 300 Fuel and New Energy Versions Officially Split off: Tank 300L Launches — Can Dual-Track Strategy Halt Sales Decline?

Once a viral 'off-road internet sensation' in the market, TANK 300 is undergoing structural overhaul. The 2025 model year brings a comprehensive refresh — but the fuel-powered and new energy versions no longer share the same platform or naming convention. The new energy variant has officially been rebranded as TANK 300L New Energy, featuring an extended wheelbase and upgraded positioning as a mid-size SUV, now launching pre-orders with fanfare. Meanwhile, the fuel version quietly receives spec upgrades while retaining the original 'TANK 300' name, holding firm to its core rugged off-road identity.

This 'dual-model strategy' signals Tank's proactive response to shifting market dynamics. Data shows that Tank's overall sales dropped 30.0% year-on-year in the first half of 2026 — a sharp acceleration from the 4.1% decline recorded in 2025. Notably, TANK 300 — once selling over 8,000 units monthly — now moves less than half its peak volume; its new energy sibling peaked at nearly 3,000 units per month in 2025 before rapidly retreating. Underlying this pressure is the oversaturation of the 'boxy SUV' design trend, which has triggered cross-segment diversion: new energy rivals like Fangchengbao Ti7 and Ti 3, combining high aesthetics with pure-electric urban commuting advantages, are steadily capturing urban consumers' attention.

To bolster competitiveness, TANK 300L New Energy adopts the Hi4-Z system, delivering ~200 km WLTC all-electric range. The fuel version upgrades to Coffee Pilot 2 ADAS and Coffee OS 3 smart cockpit, adding highway NOA, memory parking, and LiDAR (also featured on the new energy version), while further enhancing off-road modularity. Notably, the wheelbase extension is achieved by moving the front axle forward — yielding only modest interior space gains, yet improving driving stability and off-road weight distribution.

Industry observers view this split not as a routine facelift, but as a strategic-level pivot: the fuel version targets hardcore off-roaders and aftermarket modification communities, while the new energy version pursues the broader 'light off-road + strong daily commuting' family segment. Whether it can reverse the downturn hinges critically on final pricing — does it credibly match the product's 'all-scenario hexagonal warrior' claim? Amid today's white-hot price war, the market awaits a truly compelling answer.