Jeep, a Fiat Chrysler brand born in 1941 in Toledo, Ohio, originated from the WWII military 'GP' (General Purpose) vehicle. Willys-Overland's design became the iconic Jeep Wrangler precursor. Post-war, Jeep evolved into the SUV pioneer, launching legendary models like Wagoneer, Cherokee, and Grand Cherokee, redefining off-road capability and civilian utility.
