BMW M3 40th Anniversary Limited Edition Debuts at 2026 Chengdu Auto Show: From ¥1,038,000, Only 40 Units Worldwide

On August 21, the 2026 Chengdu Auto Show officially opened, and Brilliance BMW announced the launch of the BMW M3 40th Anniversary Limited Edition. The sedan version starts at ¥1,038,000, while the wagon version starts at ¥1,068,000 — with only 40 units produced globally.

This limited edition features a black-framed dual-kidney grille and darkened LED headlights for enhanced nocturnal styling distinction. The sedan is finished in Laguna Seca Blue, paired with black 19-/20-inch 826M wheels and blue M high-performance brake calipers; the wagon wears Wildberry Red paint, matched with cognac-copper 19-/20-inch wheels and red brake calipers. Both models feature an exclusive '40th Anniversary Limited Edition' badge embedded in the roof.

Inside, standard equipment includes M carbon-fiber bucket seats and full Merino leather upholstery in a Silverstone White and black two-tone scheme. The welcome sills, front headrests, and center cup holder all bear the limited-edition badge. The sedan's stitching is Polar Blue, while the wagon's is Amethyst Purple. The steering wheel is wrapped in M multifunction Alcantara with heating. Power remains unchanged: a 3.0L inline-six twin-turbo engine delivering 530 hp (390 kW), mated to the M xDrive intelligent all-wheel-drive system. The sedan's top speed is 290 km/h; the wagon's is 280 km/h.