Yueda Kia June Sales Reach 25,791 Units; H1 Total Exceeds 118,000

Recently, Yueda Kia announced its June 2026 sales in China reached 25,791 units — a 15.8% increase month-on-month and an 11% rise year-on-year — marking the third consecutive month exceeding 20,000 units. Its cumulative sales for the first half of 2026 totaled 118,114 units.

Globally, Kia sold 295,720 units in June 2026 and 1,630,988 units in H1 2026 — up 2.7% year-on-year.

By individual model, KIA Sportage and KIA Seltos led global sales with 303,203 and 177,148 units respectively — ranking first and second within the Kia brand portfolio. Notably, the newly launched New KIA Sportage — unveiled in April 2026 — builds on 33 years and five generations of Sportage engineering heritage. As the globally acclaimed 'Urban SUV pioneer' with over 8 million cumulative sales, it delivers multi-dimensional upgrades in styling, interior space, intelligent tech, and safety features. Its 'Refreshed Flat Pricing' starts at RMB 109,900; the best-selling 1.5T Premium trim is priced at RMB 124,900 — featuring 13 key equipment enhancements over the previous generation.

On the marketing front, Kia has leveraged World Cup momentum with a limited-time campaign: customers who test-drive at dealerships before July 31 can enter a draw to win up to RMB 5,000 toward vehicle purchase, plus an exclusive Kia × World Cup × Adidas co-branded merchandise set. Sharing test-drive experiences also entitles participants to a limited-edition official football.

Additionally, buyers of the three 'Flat-Priced' models — New KIA Sportage, K3, and KIA KX1 — receive a RMB 2,500 purchase tax subsidy. Eligible groups — including university graduates, newlyweds, new parents, teachers, healthcare workers, and media professionals — qualify for an extra RMB 2,000 fuel or EV charging card.

In exports, Yueda Kia continues strengthening its global footprint. By mid-2026, total vehicle exports exceeded 617,000 units, generating export revenue surpassing USD 6.79 billion. Its current six-model export lineup — comprising the EV5, KIA Sportage, KIA Seltos, K5, KIA Sonet, and KIA Pegas — serves 91 countries and regions, including Australia, Mexico, and Saudi Arabia. Engine exports are also progressing steadily: 7,491 units shipped in June alone, with cumulative exports reaching approximately 531,000 units across markets such as Russia, the Czech Republic, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, and Turkey.