Great Wall H10 Debut: A New "Boxy" SUV Species with Five- or Six-Seat Layouts

Great Wall Automotive's all-new boxy SUV — the H10 — has officially debuted.  The H10, whose name was selected by a vote of 700,000 netizens, positions itself as a "new boxy species", blending MPV-level comfort, urban SUV intelligence, and rugged off-road capability across all scenarios.

Built on Great Wall's all-new GWM ONE S platform — which comprises 49 core modules and 329 standardized components — the H10 enables flexible body dimensions and seating configurations, aiming to blur traditional boundaries among SUVs, MPVs, and hardcore off-roaders. It launches in two variants: a spacious five-seater and a spacious six-seater, with notable dimensional differences. The six-seater measures 5,299 mm long, featuring an elegant, flowing side profile; the five-seater is 5,138 mm, with a more compact rear end and a departure angle of 30°, enhancing off-road maneuverability. Both share a class-leading 3,000 mm wheelbase, achieving an almost 1:1 width-to-height ratio — enabled by a short front overhang, long wheelbase, and elevated body height — for balanced proportions and functional versatility.

Exterior styling follows the proprietary "Square Ding Aesthetics" language: the front fascia features a star-dot matrix headlight with four projector lenses, illuminating nearly 4.5 lanes; vertical taillights draw inspiration from ancient bronze ding vessel fluting; the signature paint option is Lustrous Gold Brown — a color-shifting finish that shifts hue with viewing angle — alongside four standard colors (white, black, gray, green) and two dual-tone body schemes. The overall silhouette adopts an olive shape — full-bodied midsection tapering toward both ends — with all edges softened via R-corner radii and seamless, single-surface surfacing — striking harmony between bold presence and refined tactility.

Inside, the cabin draws deeply from Song Dynasty aesthetics, offering three interior color themes: Inkstone Gray, Jade White, and Amber Brown. Every surface uses matte soft-touch materials, complemented by gradient ambient lighting and a scroll-style, unfolding digital instrument cluster. In the six-seater variant, the cabin's effective longitudinal length reaches 3,270 mm, with a fully flat, full-length floor and a central aisle measuring nearly 200 mm wide and 1.3 m tall. Second-row seats feature 180 mm sliding rails and one-touch recline functionality, built with an 11-layer composite structure. Standard equipment includes a 17.3-inch 3K ceiling-mounted display with adjustable tilt angle, plus a 21-speaker, 7.1.4.2 immersive surround sound system.

The five-seater prioritizes versatility and camping readiness: its standard trunk volume is 815 L; folding the rear seats creates a flat, 2.2 m × 1.4 m cargo area. A tailgate-integrated expansion dock enables rapid attachment of outdoor gear, while a 6 kW vehicle-to-load (V2L) power output supports high-power external devices.

As of now, Great Wall has not announced official pricing or launch timing for the H10. Its differentiated dual-layout strategy, Eastern-inspired interior and exterior design, exceptionally flexible and spacious cabin, and high-output V2L capability clearly target the family-oriented, all-scenario market — addressing key pain points of conventional boxy SUVs: bulky, unbalanced proportions and urban SUVs' compromises between interior space and off-road capability.