2027 Granvia Launches: From ¥236,800 — Prioritizing Family Comfort and All-Scenario Mobility

On July 2, FAW TOYOTA officially launched the 2027 Granvia, with an official MSRP of ¥299,800–¥399,800 and refreshed promotional pricing starting from just ¥236,800. Positioned as an MPV targeting both family and light business needs, the new model leverages the TNGA-K platform, the fourth-generation THS II intelligent hybrid system, and the Huawei–customized intelligent cockpit — aiming to redefine value propositions in the ¥200,000–¥400,000 family MPV segment.

Cockpit & Intelligence Upgrades: Toward 'Equal Comfort for All Occupants'

The 2027 Granvia introduces its 'Premium-Cabin Experience' concept, featuring extensive soft-touch interior surfaces and Nappa perforated leather seats with mountain-and-river texture. Second-row aviation-style seats offer near-flat recline capability and include independent fold-out tables, 50W front-row fast charging, and dedicated smartphone cradles. With a 3,060 mm wheelbase and a 2+2+3 seating layout, the vehicle integrates a through-type instrument panel storage slot and dual-layer center console — expanding practical space while mitigating the traditional MPV imbalance where second-row comfort overshadows third-row usability.

Intelligence upgrades include dual 15.6-inch front-and-rear screens plus a 12.3-inch digital instrument cluster; front and rear entertainment systems operate independently. The infotainment system integrates Huawei's newly customized large language model, enabling four core AI functions: intelligent trip planning, voice-based vehicle Q&A, adaptive memory learning, and interactive encyclopedia access — recording driving habits and frequently used routes to serve both adult navigation and child-friendly interaction needs.

Dual Hard-Core Capabilities: Hybrid Powertrain + E-Four AWD for All Conditions

The powertrain pairs a 2.5L engine (41% thermal efficiency) with an E-CVT transmission and the fourth-generation THS II intelligent hybrid system — designed to overturn the longstanding perception of MPVs as fuel-thirsty vehicles. All trims come standard with the E-Four electronic all-wheel-drive system, delivering millisecond-level torque distribution for enhanced traction on wet roads and snowy inclines. Both technologies draw upon TOYOTA's 29 years of hybrid expertise, balancing fuel economy, smoothness, and safety.

Product + Ecosystem Synergy: Evolving from Automobile to Family Mobility Service Provider

Safety features include ultra-high-strength body construction, nine standard airbags, and TOYOTA Pilot advanced driver assistance — covering 18 active safety functions. Exterior design retains a sporty, flowing silhouette with a low center of gravity, harmonizing stability with understated family appeal. Maintenance-wise, the proven hybrid architecture is expected to contribute to lower long-term failure rates.

This launch also marks the start of cross-sector ecosystem collaboration: FAW TOYOTA has formed a strategic partnership with Fosun Tourism Group. Buyers receive a ¥10,000-value Fosun Travel Club Gold Card, granting access to Club Med's global resort network. Purchase incentives include up to ¥63,000 in renewal subsidies, an additional ¥20,000 for trade-ins, 4-year/100,000-km complimentary extended warranty, lifetime battery warranty, and flexible financing options — including 5-year 0% down payment and 2-year 0% interest plans.