Recently, IM Automobile officially unveiled official images of the IM L6 Prof. Jimmy Choo Bespoke Limited Edition. Based on the 2025 IM L6, this model is a cross-industry collaboration between IM Automobile and renowned British footwear designer Jimmy Choo. As an Officer of the Order of the British Empire (OBE) and former personal designer for Princess Diana, Choo makes his first in-depth contribution to the visual design of a mass-produced vehicle — focusing on emotional resonance and haute couture aesthetics.

Exterior styling features an exclusive silver-white metallic paint finish. The front fascia retains the overall silhouette of the new L6 but reimagines the lower bumper grille — eliminating the previous design that extended toward the fog lamp areas, resulting in a cleaner, more restrained appearance. The lidar unit is larger than the current version, suggesting potential performance upgrades. Dimensions are 4924 mm (L) × 1960 mm (W) × 1474 mm (H), with a wheelbase of 2950 mm; overall length is slightly reduced compared to the current production model, while other dimensions remain unchanged.
The side profile preserves the current model's sleek fastback lines, with refined wheel spoke detailing. Front brake calipers adopt a fixed-mount structure finished in bespoke blue paint, enhancing sporty visual identity. The rear retains the full-width light bar and subtle ducktail spoiler, while the brand logo is upgraded to custom crystal-inlaid craftsmanship — reinforcing the bespoke theme.

Although only exterior images have been released, prior information indicates extensive interior customization: crystal-finish camera bezels, satin-pearl wrapped surfaces, and other elements designed to deliver dual tactile and visual ceremony. Official powertrain specifications for this limited edition remain undisclosed, though it is expected to share the same powertrain options as the standard 2025 L6. According to previously filed data, the new L6 offers three power configurations: single-motor variants delivering peak outputs of 245 kW and 300 kW respectively; and a dual-motor setup with front/rear motors rated at 200 kW and 300 kW.

This collaboration goes beyond simple badge branding — it redefines emotional expression in intelligent electric sedans using luxury-grade design language. Amid growing homogenization among premium smart EVs, IM is exploring differentiated positioning through cross-sector partnerships — yet key details including production timeline, limited-run quantity, and final pricing remain unannounced.
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