Infiniti

Infiniti is the luxury vehicle division of Nissan Motor Company, established in 1989 in North America. Known for its bold design, outstanding performance, and customer service, Infiniti quickly became a major global luxury brand. It entered the Chinese market in 2007 and moved its global headquarters to Hong Kong in 2012. China is now Infiniti’s second-largest market after North America. In 2014, Dongfeng Infiniti Motor Co., Ltd., a joint venture between Dongfeng and Nissan, was established. Since then, all Infiniti sedans, coupes, and convertibles have been named with the prefix 'Q', and SUVs or crossovers with 'QX', followed by two digits to indicate the model class. The Infiniti logo symbolizes an infinite road stretching forward, representing unlimited expansion and a pursuit of excellence. The brand name itself implies 'infinity'—a reflection of the company's endless commitment to delivering premium luxury vehicles and superior customer satisfaction.