Soueast

Established in 1995 as the largest cross-strait automotive joint venture (Fujian Auto Group & Taiwan Yulon Group), Soueast Motor operates "Soueast" and "Mitsubishi", producing ICE, hybrid, and EVs. Leveraging global tech and R&D, it updates hybrid systems and NEVs with CATL battery. Acquired by Chery in 2024, the brand is accelerating electrification and market expansion.