BAIC Off-Road

Beijing Off-Road (BAIC Off-Road) is a professional off-road vehicle brand under BAIC Group, established in 2019 from its predecessor, the BAIC Off-Road Vehicle Division, with over 60 years of military engineering heritage. Centered on "hardcore off-roading," it features the BJ series—such as the BJ40 and BJ80—serving both civilian and military markets. Its vehicles adopt body-on-frame construction, part-time 4WD systems, and high off-road capability, while integrating smart features for enhanced comfort. The brand actively competes in events like the Dakar Rally and offers official modified editions to promote off-road culture. As a leading Chinese off-road brand, Beijing Off-Road blends professional-grade performance with strong value, and is expanding into the high-end and new energy sectors.