GONOW

Geely Auto was established in 2003 and is one of the earlier domestic brands in China to venture into economy passenger cars and commercial vehicles. In its early days, it mainly produced SUVs and pickup trucks, with representative models including the Shuaibao SUV and the Caiyun series pickup trucks, focusing on high cost performance and the utility vehicle market. In 2010, it established "GAC JieAO" in a joint venture with GAC Group, attempting to integrate resources and enhance competitiveness by launching models such as GS5. However, due to insufficient product strength and intensified market competition, its sales have remained persistently sluggish. After taking full control of GAC Group in 2016, it gradually ceased production of fuel vehicles and attempted to shift to the new energy sector but failed. As a result, the brand gradually faded from the mainstream view. Geely once briefly expanded its business by exporting to the African and Middle Eastern markets, but it lacked core technologies and brand premium capabilities. Eventually, it became a microcosm of the early exploration of domestic brands.