SMART

smart is a collaboration between Mercedes-Benz and Swatch, the Swiss watchmaker. The name combines 'S' for Swatch, 'M' for Mercedes (Daimler), and 'art' to reflect the artistry of the partnership. The word 'smart' also conveys intelligence, aligning with the brand's philosophy. Developed to address urban traffic congestion, smart was created as a compact city car combining Swatch’s innovative design and Mercedes’ engineering expertise. Its small size, intelligent features, and user-friendly design make it feel like a clever, high-tech urban toy.