Riich

Riich was the result of 12 years of R&D, production, and management development by Chery. Positioned to compete in the mid-to-high-end market, Riich aimed to rival global and joint-venture brands. Its logo symbolized transformation and upward progress. A key model was the Riich G5. In 2012, Chery restructured its brand strategy and began phasing out both the Riich and Rely sub-brands.