Zinoro

In 2013, BMW Brilliance pledged to create a high-end automobile brand for China, launching 'Zinoro'. The name is derived from the brand’s core value—'commitment'. 'Zhi' reflects Chinese cultural roots, and 'Nuo' symbolizes keeping promises. The brand logo resembles two clasped hands, representing trust, cooperation, and commitment. The upward-facing design reflects innovation and sustainable development goals.