Beijing

BAIC Group’s core independent brand offers a product lineup covering fuel-powered vehicles, new energy vehicles, and off-road models. Representative models include the BJ40 off-road vehicle and the EU series of pure electric sedans. While its technology benefits from cooperation with Mercedes-Benz (e.g., the Mofang platform), its market positioning relies heavily on cost-effective. In recent years, efforts to move upmarket—such as through the Arcfox brand—have seen limited success.